BloomFieldLab Logo

BloomFieldLab

Privacy Policy

Your privacy matters to us at Primrose & Co.

Effective Date: February 20, 2026 | Last Updated: February 20, 2026

Data We Gather

Personal Details You Share

When you reach out to us for corporate floral arrangements or gift services, we collect information you willingly provide. This includes your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, although this is processed securely through our payment partners.

For our corporate clients, we may collect additional business information such as company registration details, preferred delivery times, and budget expectations. This helps us deliver a service tailored to your business needs.

Information Collected Automatically

Our website automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

Important: We never collect more personal information than is necessary to provide our floral arrangement and delivery services. Your privacy is fundamental to how we run our business.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver outstanding customer service. This includes processing orders, coordinating deliveries, creating custom arrangements based on your requirements, and communicating about your service needs.

We also use information to improve our services and the overall website experience. This helps us understand which corporate floral offerings are most valuable to our clients and how we can better support the business community in United Kingdom.

Order Processing: Handling flower orders, deliveries, and payment processing
Communication: Responding to inquiries, providing updates, and customer support
Service Improvement: Analyzing feedback and usage patterns to enhance our offerings
Business Development: Creating tailored corporate programs and subscription services

Information Sharing and Disclosure

Primrose & Co. respects your privacy and does not sell your personal information to third parties. We only share information when necessary to provide our services or when legally required.

Service Partners

We may share necessary information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the protection of your personal data with utmost seriousness and implement suitable technical and organizational safeguards to shield it. This involves secure storage of data, encrypted transmissions, and restricted access to personal information inside our organization.

Secure Storage

Personal data is kept in secure systems that have access controls and ongoing security monitoring.

Encryption

Sensitive data transfers are encrypted to safeguard information during communication between your browser and our infrastructure.

Limited Access

Access to customer data is granted only to authorized staff who require it to deliver services.

Although we employ robust security measures, no online transmission method is completely secure. We continually update our security practices to defend against emerging threats.

Your Privacy Rights

You hold important rights concerning your personal data. Depending on governing laws, you may be entitled to access, amend, erase, or limit how your information is used.

Access: Ask for a copy of the personal data we retain about you
Correction: Update or rectify any inaccurate personal data
Deletion: Request removal of personal information (subject to legal retention rules)
Restriction: Limit how we process your personal information in certain scenarios
Portability: Request transfer of your data in a structured, widely used format

To exercise these rights, contact us using the details at the end of this policy. We will reply within a reasonable timeframe as required by applicable law.

Data Retention

We keep personal data only as long as needed to provide our services and meet legal obligations. Retention durations vary by data type and the purpose for which it was collected.

Typical Retention Periods:

  • Customer contact and order information: three years after last service interaction
  • Payment transaction records: seven years for tax and accounting needs
  • Website analytics data: roughly two years and two months for service improvement analysis
  • Marketing communication preferences: Until you unsubscribe or two years of inactivity

Cookies and Site Tracking

Our site employs cookies and comparable technologies to enhance your browsing experience and gain insight into how visitors interact with our site. Cookies enable us to preserve your preferences and evaluate site performance.

You can adjust cookie preferences from your browser settings. Note that turning off some cookies could impact how the site works. For more details on our cookie practices, please consult our Cookie Policy.

External Links

Our site might include connections to external websites or services. This privacy policy covers only Primrose & Co. and our site. We are not accountable for the privacy practices of other sites.

We recommend checking the privacy policies of any third-party sites you access via links on our platform.

Policy Updates

We may periodically revise this privacy policy to reflect changes in our practices, offerings, or legal obligations. When major changes occur, we will update the "Last Updated" date displayed at the top of this policy.

We invite you to review this policy from time to time to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we process your information, please reach out to us.

Contact Us About Privacy

Primrose & Co. Privacy Group
Rose Court, London
London, United Kingdom W1D 6FQ

Email address: [email protected]
Phone: +44 20 7946 0123

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We aim to respond to all privacy requests within roughly five business days.